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How to Measure Your Performance

Martina Mercer
June02/ 2015

This is a guest post brought to you by Martina Mercer for BrandStreet. Brandstreet, along with many other features, measures performance of retailers in order for you to ensure you reach maximum potential and receive a great return on any investment. You can sign up for Brand Street, the APP that everyone’s talking about, as a retailer, by contacting Martina directly.

There are many methods to increasing sales online, from social media to marketing, to copywriting and PR, each one promising to increase your sales and conversions over time.
There’s no denying that when experts like us (we’re honest, not humble!) get our hands on your campaigns, we can convert customers new and old, target your entire demographic and boost your profits considerably.
However, recently with new clients, we’ve been quite stunned to learn that through previous online marketing endeavours many haven’t measured their success. This means that they have no way of telling if the tactics they employed actually worked or which strategies worked the best.
Now, it may be because we’re brilliant but we like to show off a little, by giving you reports and showing you real data of how we’ve improved your bottom line. We’re always as clear as crystal and ensure you are kept in the loop so you have the tools to drive growth not just now but in the future. Here’s how to measure your performance outside of Brand Street.
Why is It Essential to Track What You Do?
It’s rare when deciding on a marketing campaign or sales project that just one tactic will be used as the best results are gained from interlinking campaigns to give blanket coverage and to ensure your entire audience is targeted.
For instance, even a blog about special offers may not generate visitors directly from your website. It could have been shared on a social network, tweeted, or even picked up by another blogger and your source derives from that.
Knowledge is Power
Knowing exactly where your sales come from is the key to repeating success. It could simply be coincidence that you’ve launched a marketing campaign, just as a customer has reviewed a product favourably giving your business a boost. Not only this but when visitors reach your website you need to know why their convinced to buy or contact but more importantly you need to discover the reasons behind the ones that clicked and left in seconds.
Your sources could come from anywhere especially if you’ve actively promoted your business as you will have links all over the web, the majority you’ll know about but some you will not. They could come from a guest blog, through a variety of search engines, social media sites, review sites or others personal blogs but until you know you have no way of realising if half your efforts are in vein.
This is why we offer bespoke solutions that measure sales every step of the way, as we believe you not only need to experience the results you need to see them too. By thoroughly analysing trends, traffic and conversions derived from campaigns we can quickly adjust your strategy to ensure we maximise the potential while saving money on methods that are proven not to work for you.
Every business is different, email marketing may work for one business whereas social media campaigns may work for another or a combination of the two, but without analysing the results you’ll never be any the wiser and you’ll always be gambling with the future of your business.

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.