Michael co-founded OrderDynamics (formerly eCommera) with Andrew McGregor in 2007. Prior to OrderDynamics, Michael was CEO of, the world’s leading online retailer of multi-brand lingerie, and swimwear. Michael is the force behind the Trading Intelligence Quarterly and regularly presents at eCommerce events across Europe. Michael also works very closely with our team of analysts developing formulas, models and algorithms that solve the challenges of online retail. In 2011, Michael ranked number 27 on Retail Week’s ranking of the 50 most influential people in retail.