2017 is set to be a huge year for technology and SEO and while many don’t see the correlation between the two, they actually go hand in hand. Mastering both these aspects in eCommerce, marketing and business, ensures you not only please your customer, you please Google too.
There are some major changes afoot which will shape the way people search on the web for your product or service. You’ll start to see a decline in the nonsensical keywords such as Exchange Foreign Coins, and content will be geared towards answering questions (if the business owner is smart enough). Here’s why:
We All Want a Virtual Assistant
Google assistant is paving the way for better searching. With Google assistant your customer asks a question and the results are presented based on which website answered the question the best. This makes your FAQ page essential but also means you should weave in questions and answers throughout the rest of your copy. In 2016 the onus was on using mobiles for search, as time progresses, you’ll see, the onus will be on using voice. Practice this for yourself, first search for answer to a question using your browser, then try again using Siri. You’ll find you use two or three extra words when speaking than you do when entering a search term in your search bar. We’re ultimately lazy, and can’t be bothered to type, but we still want the most relevant search results and we’re doing our own refining.
For example: In 2010 people used an average of three words to search for a product, service or answer to their question. Today, the millennial market use an average of six words. We may even see a return of “Ask Jeeves”.
Amazon and Google Know Their SEO
Hot on the heels of Google assistant is the Amazon echo, or Alexa to her friends. Alexa is a wonderful piece of technology that can perform an ever increasing amount of tasks. Again, Alexa works through oral instruction and so will present answers to your questions or demands. Customers can shop for anything through Alexa, while finding local businesses, booking restaurant tables, and checking the weather outside. Unlike 3D TV that was a flash in the pan, this way of searching is set to become more popular than ever, and you need to adapt your content to suit the new Search Engine Optimisation rules.
How to be Google Penalty Proof
I am a marketing consultant for clients such as Blacknote and Tax Rebate Services, however, these understand the importance of quality content for SEO. A lot of clients come to me after receiving Google penalties for obtaining dodgy links and stuffing their content with nonsensical search terms. To remain Google penalty proof all you have to do is write (and feature content) with the customer’s user experience in mind. The algorithms are so sophisticated now, even using LSI keywords to determine the suitability of the content that it’s best to provide content that the customer wants. Google, after all, simply wants to display the most engaging, informative, relevant content in the quickest time possible. Answering questions and providing information ticks all of these boxes, and so if your intentions are honourable, you will succeed.
Martina Mercer
Connect with Martina MercerMartina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.
