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Three Steps to Uncover New Business Opportunities

Martina Mercer
May10/ 2017


Some business may be content with the way their company is going, they may be content to keep the profits at exactly the same level, to not embrace growth or to quietly tick away, however this complacency can be quite dangerous for a business.

The market, economic climate and customers are constantly evolving, to ignore this is quite foolish, as although the business may be ticking away fruitfully for now, change is sudden and next year the business may find itself in a position that is a struggle to break free from.

Complacency will render the business irrelevant over time and opposition will see your business as easy competition, thus taking away your market share. There is always a reason to look for new business opportunities even if the thought of change seems scary.

There are three simple steps to follow to uncover new business opportunities:

1) Understand the market trends (sociological, political, economic conditions and technological) and in turn understand the ever changing consumer behaviours and preferences.

It is important to understand market trends if your business is to stay ahead of the competition. Your competitors will be evaluating you to exploit any weakness and to plan their next move; you need to do the same.

You also need to be aware of the demand for you product and services to draw attention to the trends to see if demand is growing or shrinking.

The plan will look into the future and evaluate how your customer’s preferences could change over time.

It is a good idea to try and locate what products your competitors may be producing, as these new modern services could make yours look old and out-dated.

Calculating your competition keeps you at the forefront of your target market, finding out what your competitors charge gives you the edge to defeat the competition.

Encountering how your competitors advertise helps you to consider new ways in which you can promote your business.

It is imperative that your business is aware of any forthcoming government legislation that could affect future sales or profits.

2) Self Evaluation

Concentrating on the present elucidates the products and services that generate the best revenue, taking stock of the current offerings means you can evaluate objectively.

The best way to remember this is by a simple acronym of SWOT- which means Strengths, Weaknesses, Opportunities, and Threats. By evaluating these it brings a realistic approach to your business and emphasizes any areas that may need change.

3) Identify potential new products and services

As mentioned in steps one and two, assessing your competition and recognizing the target market will help you stay ahead of your adversaries. Scrutinizing current and future market trends will uncover new business opportunities and new products or services that your company could branch out into to.

In conclusion no matter where your business sits economically, every successful company regularly looks for ways to uncover new business opportunities to secure future revenue and to stay ahead of competition. This is an invaluable tool to ensure that your business not only continues to bring in profits but also to highlight areas in which your business can expand.

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.