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Must Have Business Tools for Social Media

Martina Mercer
May23/ 2014

By Martina Mercer

In modern content marketing, social media is essential as websites are now ranked by popularity and engagement, rather than outdated SEO. The more shares a post creates, the better your post must be, and if you’re producing quality content – people will come and read.

I caught up with Paul Makepeace of Visualsoft eCommerce to pick his brains on social media. Paul manages the marketing for many well known brands and knows just how to make you stand out from the crowd.

After our chat I thought it would be best to share what we considered to be the best tools for managing social media globally.

The social media world opens doors to a whole array of opportunities for a business, regardless of the size or the sector it is involved in. Social media is a rapidly developing phenomenon and as such it is essential that social media experts are aware of the latest advancements and make the most of the marketing potential these platforms provide.

The level of social media success for professionals will depend very much on which tools they choose to use to ensure that a business enjoys maximum exposure across the many social media platforms. These are some of the top “must-have” business tools for social media.

1.        Buffer

Buffer is a clever tool which enables those who run social media campaigns to schedule posts ahead of time. Used carefully this tool is an effective way to post regularly when you are unable to physically be present on a platform all of the time. Many users schedule tweets and updates which drive traffic back to their websites on a weekly basis and for many this works extremely well. It is however important to remember the social element of social media and ensure that from time to time to do monitor your social stream and reply to queries or direct conversations.

2.        Tweetdeck

Tweetdeck is a Twitter client and much more. In addition to the many features which enable social media experts to manage numerous twitter accounts and engage with followers at the same time, the ease of use makes this client a firm favourite. Engagement is important and having all streams in front of you makes life easier and frees up time for other network-related activities.

3.        Topsy

This is a fantastic business tool which enables those looking to run a truly successful social media campaign to identify influencers in their chosen field and for specific keywords. This sort of information will aid those putting together a social media plan which incorporates successful social media tactics that others with the same or similar target audience are using.

4.        Slideshare

This tool has been around for some time. It enables website visitors or blog readers to easily share an article, product or imagine via a number of conveniently placed social media buttons which just happen to arrive as and when they are needed. Much more visual and easier for users to locate than the usual plugins which hide share options underneath the post or the comments, this tool is a wonder when it comes to sharing content and increasing both website traffic and brand awareness.

5.        PostAcumen

This is a relatively new tool which works with probably the most popular social media platform, Facebook. Analysis is a most important part of running a social media campaign and this tool, which incidentally has been designed by the same people who put together the EdgeRank algorithm, shows how well a user is doing in relation to their competitors. This is a rather blasé description for such a feature-packed tool which goes a long way to shaping successful campaigns and increasing visibility. It is definitely one to incorporate into the business tool collection.

6.     Hootsuite

Hootsuite is a great tool for updating. It can still take time when uploading excel wordsheets for bulk scheduling – especially if you have many accounts to manage- but it’s great for posting to multiple accounts with a click.

It also makes use of RSS feeds and PressThis so nothing escapes the sharing possibility.

Thanks again to Visualsoft eCommerce for the tips!

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.