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An Introduction to Beacon Technology for eSellers

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Martina Mercer
February15/ 2016

By now, as an accomplished eSeller, you will have heard about the new wave of intelligent commerce technology that’s causing a splash online and off.

Beacons are quickly becoming the next big thing for brands and consumers and their rise to fame shows no sign of slowing down. With some experts predicting a market value of £3billion in just a couple of years, is it time you considered beacons for your business?

What Are Beacons?

You may already have a firm grip on what beacons are, however, for those just entering into our marketing world, here’s a quick low down.

Beacons are small, (mobile phone sized) gadgets that fit onto a window, a door, a wall or even a product. Bluetooth enabled they are extremely low energy and can calculate, store and transmit data in an innovative way.

One beacon is impressive, with this in your doorway, you can reach customers up to 70m away, and you can send them messages directly to their mobile phones and you can greet them personally as they enter the store.

All of this information gels with the user experience online, connecting your customers like never before and delivering a supreme personalised shopping experience, but there’s more…

Double Up for Double Impact

If you have four beacons, these can communicate with the app to map the layout of your premises, they can connect to your customers as they browse and send specific messages based on their location. They are so finely tuned that if your customer picks up a dress from the sale rail, your beacon could (depending on how you or your marketing team set it up) send a further 10% off discount direct to the palm of your customer’s hand.

The possibilities are endless and this market is growing at an astonishing rate. In the US, beacons are used for brand/ customer games, point collecting, rewards, reviews, opinions, live barcode scanning, real time deals and much more. In the UK, they’re generally used in store to transmit offers as shoppers browse but that’s all about to change…

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The Future of Beacons in the UK

I’m working with a company that is almost ready to go public. This company is the leader in beacon technology integration in the UK. This company will enable global and local businesses to benefit from beacon technology while streamlining all online social marketing to offer a truly unique, profitable for you, customer experience.

With the use of beacons, the other original features and the incredible people behind this business, you’ll soon be able to use beacons to their full potential by doing very little. If you already have beacons in store, you can easily add them to this company with a single phone call and reach their impressive users along with using beacons for customer loyalty, increasing average basket value, driving sales, creating daily deals, personalised marketing, online advertising, customer acquisition, customer retention, and raising awareness of your brand.

For now, it’s under wraps but if you are considering beacons to boost your brand, stay in touch. In the meantime, follow me for tips and advice on how to use beacons in store and online.

 

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.