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How Video Can Work for You

Martina Mercer
May08/ 2014

By Martina Mercer

Summary: Consumers know what they want and they want it all. They want the social media experts to give them an experience that is visual, amusing, engaging, informing and they want to see videos. The customer is always right therefore integrating quality video into shared content pleases everyone including the SEO consultants.

Video is an extremely powerful medium for connecting with people. YouTube, the well-known video content sharing site was launched in November 2005. It is now estimated that over sixty hours of video content is uploaded every minute. This and the fact that YouTube receives in excess of eight hundred million unique visitors a month strongly backs up the theory that video is the way forward.

When running a business, regardless of the sector it is involved in a large part of achieving success depends on how well you connect with your target audience and increase your visibility. By injecting your social stream with useful and interesting video you may achieve levels of sales previously unexpected.

Video may work for you in many ways and all of these points are to be considered carefully as if integrated into your marketing campaign they will increase the success of your business.

1) Video and SEO
Everyone has heard about keywords and tags and appreciates that when used carefully (no-one enjoys keyword stuffed poor quality content, least of all Google!) a business may well enjoy the benefits of increased visibility online. Not everyone realises however that it is not simply written content which may be tagged and have keywords associated with it, video may too. Carefully labelling your YouTube videos will result in more relevant members of the public, those who are likely to come a positive lead, finding and enjoying your content.

2) Viral Videos May Make You Famous
Every so often a brand releases a video and it goes viral, that is to say the reach of the video, the number of shares, likes and views for the piece spirals way past the expected. A viral video will hit the social stream of thousands if not hundreds of thousands of would-be customers and if done right will do great things for your brand image.

One surprising campaign which led to a viral video was the Toyota Yaris Motherhood Rap which was extremely popular and painted a very positive picture of the brand, particularly amongst women who found the video amusing yet also in-tune with what women want and need.

3) Video Adds Interest
Using video content for a specific marketing campaign is a fantastic idea however there is no reason why this popular visual tool can’t be used daily in blogs, on websites and across social media platforms. The level of social media success for professionals depends very much on how much effort they put into ensuring that their social stream is regularly updated with fresh, interesting and useful content which appeals to consumers and encourages them to share and recommend your page, account and business.

It is no secret that video marketing is a hot topic. Take advantage of the popularity of video, realise what video can do for your business and act on it.


Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.