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Co-op Foods Becomes the Largest UK Retailer to Launch Apple Pay

Small supermarket scene at Cooperative shop
Martina Mercer
July16/ 2015

The Co-operative Food has launched Apple Pay in all stores, making them the largest UK retailer to offer the newest payment technology.

All shoppers with an iPhone 6/6S or Apple Watch can now pay securely with their device at the till using the long-awaited payment system that uses the contactless technology already implemented in all Co-op Food stores.

The new payment system dubbed as the ‘future of retail’ has landed in the UK a year after its launch in the United States and further extends the ever growing capabilities of the smartphone.

Consumer research commissioned by the Co-op shows that shoppers predict the death of the wallet in 2020, as 65% believe their phone will be all they need to pay for daily goods. A further third of Brits surveyed admitted they thought that paying with their phone was safer than carrying a wallet.

Amanda Jennings, Customer Director at The Co-operative Foods, says; “As a convenience retailer, it’s important for us to be pioneers of quicker and easier payment methods so that our savvy shoppers have the best possible experience.

“We’ve already seen how contactless payments have become second nature to our customers, and the ease of Apple Pay is perfectly aligned with how we want our customer’s to shop – the £20 limit also suits our average shopper’s basket spend, so we welcome the new payment method.”

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.