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Can Social Media Spur You On?

Martina Mercer
February24/ 2015

Social media can be both a blessing and a curse, you can share all the important life changes with your nearest and dearest and even get in contact with long lost friends, but can social media really have a positive effect on your fitness journey?

Well, yes it can. Just a quick scan of Instagram and Twitter will show you a flurry of hashtags such as #strongnotskinny, #fitnessfan, #gymspiration to name but a few. With these hashtags comes a sense of camaraderie that can often be found within a group class. There are also helpful and supportive groups on facebook to spur you on.

With this web of friends and like minded people, you can stay on track with your fitness goals and support each other throughout. You can also share your top tips and advice, from the perfect breakfast smoothie to a new exercise you want to find out more about. Obviously, this is no replacement for the gym or your weekly classes, but at 2am on a Saturday morning when your willpower is shaking after a night on the tiles, these people will be there to keep you on the straight and narrow.

Studies have shown that when people have a positive support network they are 3 times as likely to stick to their fitness plans, with statistics like this we can see why social media is making waves in the fitness revolution, after all with the majority of us having technology at our fingertips, what better way to use social media positively than sharing experiences and encouraging each other to stay healthy and fit.

So, how can you join in on this technological fitness revolution? We have compiled a short list of things you can do to join in.

1. Sign up to Instagram

2. Search for like minded people, or inspirational pages (we have included some of our favourites below)

3. Browse at your leisure, for exercise tips, nutritional advice and supportive

Top Instagram Pages

@spartanrace

@instarunners

@fitgirlfuel

@cleaneatz

These are just a handful of the inspirational people bringing fitness tips and healthy eating to the masses and you’re not limited to instagram, you can search for groups on facebook and you can even search for hashtags on twitter to be constantly up to date.

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.