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Amazing Facts About Social Media

Martina Mercer
April28/ 2014

By Martina Mercer

Some people are still a little sceptical about social media for business, but the statistics can’t be ignored.  It is quickly becoming the ONLY way your customers want to communicate – learn more…

The statistics can’t be ignored as now surveys have proven that an incredible 80% of consumers would choose connecting with your business through Facebook over contacting through your website.

Some businesses are of the idea that social media can lower the tone; however this is not the case. Just like a website, a Facebook page can be as professional and high quality as you want it to be. It can be adapted to suit your ethos, your identity and your brand.

If you’re unsure of social media, make sure you hire a reputable PPC Agency to manage your social media advertising.

Social Media has a 100% Higher Conversion Rate than Outbound Marketing!

The statistics don’t stop there though; apparently the websites with a social stream that is constantly updated receive a 100% higher conversion rate than using outbound marketing alone. Social Media has been proved to increase sales, not just generate leads.

The results are obviously impressive, but to benefit from these incredible returns just how do you start? The time involved along with the campaigns often puts people off as CEOs and directors who manage their own social streams have admitted it swallows over 15 hours a week.

On top of this, marketers have admitted that a simple blog (which when integrated with a social media strategy has the potential to reach millions) takes from one to three hours at a time. This is when the time consumed seems to outweigh the benefits, as time is of course money too.

Maintaining the Momentum

For a social media campaign to be effective the momentum must never be lost, as this can send a company directly back to square one. A consistent, regular approach is best.

Social Media experts can do all of this affordably yet more than that, they can do it well as a professional will understand the tricks of how to crawl inside a buyers mind, engaging them from the outset and tempting them to share. You can buy likes or followers yet a true social media expert will make sure every follower is a potential client or customer, which ensures you achieve te conversion success of companies before you.

It’s more than simply posting updates or tweets it’s about thoroughly researching your business, analysing your target market and using psychology along with great content to produce incredible returns.

There’s much more to it than this as the survey results show that over 42% of businesses believe they wouldn’t exist without a social stream, while a third wish they could spend much less time managing it.

Which Site?

There are so many sites to choose from it’s difficult to choose just one in the beginning, yet the statistics show that now over 90% of online businesses have a Facebook Page, while Twitter follows closely behind at 70%.

LinkedIn is ideal for professional companies and networking, while Pinterest gives ecommerce sites a platform to promote their innovative products.

With these figures increasing daily, it’s easy to see how businesses can ill afford to ignore social media as a platform to drive growth, and that’s where we come in!

Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.