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A Beginner’s Guide to SEO

Martina Mercer
April09/ 2014

The Beginner’s Guide to SEO

If you’ve recently launched a business online or are overhauling your existing website you’re probably sick of hearing the acronym SEO. This will be a term that many will throw at you without completely explaining the concept.

Here is our beginner’s guide so you can see what all the fuss is about quickly and maybe even have a go yourself!

I know what SEO means, but what does it mean?

This is a very common question. Many people know that SEO stands for Search Engine Optimization, but what does that mean exactly? In a nutshell it means making your site attractive to Google (and other search engines, but we’ll concentrate on the biggy!) so that they put your website on the first page.

Why is the first page important?

The top three positions on the first page of Google receive on average 60% of the overall clicks. The first step is also done as you have put your website in the direct line of vision of your target market. If your website has great copy and eye catching design that pulls the visitor in (leading them to the all-important Buy or Contact button) then you’ve just increased your profits.

Millions of people search every day and any one company could attract thousands of these consumers. You just need to be the first one they see when they want what you have to offer.

Great, how do I make Google fancy my website?

Here’s the tricky bit, however it’s no so difficult that you can’t do it yourself. You need to assess your target market and find out what words they use when looking to buy your product or service. For example, your business may sell chocolate teapots in which case your keywords would be along the lines of, “buy chocolate teapots”, “Chocolate teapots for sale” “Where to buy chocolate teapots”, “Chocolate teapots UK”, “Best chocolate teapots” and so on. You or an SEO expert can do the keyword research to find out which ones you need to use to be in with a chance of making the top spot.

Of course if you sell more than one product or service, you’ll have more keywords to target.

I know my keywords, what do I do next?

Now your keywords need to be inserted seamlessly into your copy at the right percentage. Google abhors copy that has obvious keywords sticking out like a sore thumb and since changing the algorithm they will penalise websites who do this by ignoring them completely.

Then you need to generate Meta Tags to put in the headers of your HTML. This may be when you decide an expert might be best, however over the next few weeks we’ll give you hints and tips so you can do it yourself.


Martina Mercer

Martina Mercer is an award winning copywriter and digital marketer. She specialises in psychology delivering marketing that identifies consumer profiles and connects customers with brands. As an expert in proximity marketing, Martina is one of the only experienced beacon marketers in the UK highlighting her commitment to developing her skills in an ever changing consumer focused world.